Dave & Buster’s
The Dave & Buster’s Method
We re-branded Dave & Buster’s in 2020 with Ding Ding Ding, but we knew we couldn’t stop the branding there.
We had to re-brand our own re-brand.
Introducing The Dave & Buster’s Method, a 748-step process designed recenter your life around what’s truly important: Hanging with your buds at D&B’s. We invented a new spokesperson / guru / guy that plays lots of video games to guide you through every step of the Method.
Credits:
Agency / Mother New York
CD / Matt Vitou
CW / Myself
AD / Christine Petrosky