Special Olympics
Yeah, I am Special
In sports, “special” has always been the greatest compliment. But when that word is used for athletes with disabilities — the definition changes.
So we set out to reclaim the word “special” and restore it’s true meaning for millions of athletes with disabilities around the world. And we got hundreds of professional athletes, celebrities and Olympians to join in along the way.
Awards: Clios: Bronze
Credits:
Agency / Tombras New York
ECD / Avi Baliga
ACD - Copy / Myself
ACD - Art / Christine Petrosky