OLIPOP
CHUMPOP
Spongebob got his own Pineapple Paradise OLIPOP flavor.
Naturally, that made Bikini Bottom’s resident evil genius, Plankton, very jealous.
So we teamed up with him to launch his own evil competitor soda… ChumPop!
A real life, 1.2inch tall can of disgusting chum-flavored soda.
In his pursuit of world domination, Plankton hacked OLIPOP’s socials. Hijacked shipments to influencers.
Disrupted the Pineapple Paradise launch film. And even commandeered an entire OLIPOP shelf at a grocery store!
Muahaha
Credits:
Agency / Callen
CD / April Lauderdale, Matt Vitou
Creatives / Christine Barwick, Myself